Serena Software Launches First Mashup Exchange

Bangalore, — March 6th, 2009 — Are you an Agile enthusiast wondering how to take the software development process to the next level within your organization? Or maybe you suffer from “Agile envy” and wonder how to convince your boss that Agile is the future of application development. Look no further, Agile friends. Serena Software has the answer.

Be the Agile hero at your organization by referring your organization to participate in Serena’s Agile Product Preview. If your organization is selected and participates in the Agile Product Preview, you will receive a $50 Visa gift card. To register, visit Serena’s Web site and answer a brief questionnaire about the current development practices within your organization. Up to 150 organizations will be selected to participate in the Agile Product Preview based upon evaluation by Serena, and eligible participants will be entitled to use Serena’s Agile Product without charge through May 31, 2009. Those who want to take advantage of the full, free 90-day trial should enter immediately.

“Serena is introducing this product preview as a way to collaborate with developers and their management on the front lines of Agile practices. Use of Agile is on the rise in IT shops around the world, and Serena is here to help developers embrace the future of application development,” said René Bonvanie, senior vice president of Marketing, Information Technology, and Serena On Demand at Serena Software.

According to Forrester Research senior analyst, Jeffrey Hammond, one-third of application development professionals registered at forrester.com said their shops use Agile.[1]

Still Not Sure? More Reasons to Go Agile with Serena

· Pure Agile: Serena is the first major application development tools vendor to deliver a 100 percent pure Agile solution -- built by Agilistas (including the co-creators of Scrum) for Agilistas.

· Multi-Project, Multi-Team: Serena’s Agile solution is ready for the enterprise. It can manage multiple projects worked on by multiple teams in multiple locations.

· Lean Yet Enterprise Scale: With today's economic reality, Serena delivers an enterprise-class solution that's lean all the way from purchase to implementation. You can be up and running in minutes with our secure On-Demand service.

· Agile Coach: Serena offers a new approach to adopting Agile practices by coupling the developer tool with Agile adoption and training services from Valtech, an industry-leading Agile services provider and Serena partner.

“Agile is here to stay, but it’s not always easy to make the transformation or adopt it alongside your existing methodologies,” Bonvanie said. “Serena’s tools make adopting Agile practices easier and faster, and also help to lower costs regardless of the size and complexity of your projects. With 28 years’ experience building application development tools, there is no one better than Serena to help with your move to Agile.”

Serena Software, Inc. Serena is a privately owned company, headquartered in Redwood City, California, with 29 offices in 14 countries and approximately 800 employees. Serena provides software on premise and on demand to over 15,000 customers including 96 of the Fortune 100. Serena enables teams of programmers to become more efficient by standardizing and automating development processes across both mainframe and distributed environments. Serena enables IT business analysts and power users to improve productivity with Lean Business Process Management (BPM) solutions such as Serena Business Mashups. Serena also provides tools that enable IT executives to gain visibility into their projects, resources and costs (in waterfall and agile). .. For more information on Serena, visit http://www.serena.com.

Bangalore, 05th March 2009: Yahoo! India, the leading Internet company has roped in some of the top creative minds in the advertising industry as its elite panel of judges for Uncannies, an online portal designed to identify the most creative work in the field of advertising (www.uncannies.com)

Cyrus Oshidar, Creative head – BBC, Pushpendra Misra from Flying Saucer Films, Malvika Mehra, Group Creative Director – Ogilvy & Mather Advertising and Karl Gomes, National Creative Director, Digital Rediffusion | Y&R constitute the elite panel of judges for Uncannies.

Creative agencies as well as individuals from print, television, radio, outdoor and the online medium have already posted over 300 of their best work on the Uncannies website www.uncannies.com in less than three weeks of Launch. Till date, creatives on print seem to have dominated most entries followed by outdoor, radio and TV.

“We are delighted to have top creative minds of the industry as panel of judges for Uncannies. It’s a great validation of our efforts to reward creativity and surface the best and brightest talent in our industry said Nitin Mathur, Director – Marketing, Yahoo! India”

According to Malvika Mehra, Group Creative Director – Ogilvy & Mather Advertising, “Yahoo! has always been associated with great ideas. Uncannies is a platform to showcase creative talent as well as Yahoo!’s faith in great ideas. I personally think it's a grand gesture for a corporate to applaud talent, akin to a 'Corporate social responsibility' campaign in a way. By sending the winners to Cannes, Yahoo! has truly demonstrated that they believe in putting their money where their mouth is. This initiative truly celebrates great ideas.”

Says Karl Gomes, National Creative Director, Digital Rediffusion | Y&R, “We are at a time where the consumer is consuming content at his own terms and therefore we need a lot of fresh talent with newer, better and more engaging ideas. The need of the hour is fresh ideas & perspectives, thinking for brands and their marketing objective. Uncannies will be a great way to groom potential and existing talent by offering an excellent platform.”

“Congratulations to Yahoo! for creating this unique platform. It’s encouraging to know that this award gives the winners a trip to Cannes, much nicer than a cheap gold plated man with wings,” said Cyrus Oshidar, Creative head – BBC.

Pushpendra Misra from Flying Saucer Films said, “We are in the business of celebrating ideas. I am excited that we would be judging over a body of unreleased creative work as well. Unburdened creative is often sharp and edgy.”

In order to take part in this contest, participants must submit their individual entries directly onto the contest website www.uncannies.com. The deadline to submit entries has now been extended to close on 15th March 2009.

Consumers will also get a chance to rate the shortlisted creative. However, the expert panel’s decision would be final. Besides one grand winner who will get a free trip to Cannes, the next Top 3 winners will walk away with an Apple iPhone each. There is also interesting Yahoo! merchandise as consolation prizes for the next top 100 participants.

About Yahoo! India:

Yahoo! India (www.yahoo.in), launched in June 2000, has established itself as the pioneering and leading Internet portal providing value added services for Web users in India and users abroad with special interest in India.

Yahoo! India seeks to provide a compelling web experience to Internet users. A full range of tools and marketing solutions from Yahoo! India help businesses connect with Internet users and make it a ‘must-buy’ partner of choice for advertisers, globally. Yahoo! India also offers an array of communications, commerce and content services that serve as a starting point for online needs of Internet users.